91传媒

Elzbieta (Ela) Lepkowska-White

Professor of Management and Business  

Email: elepkows@skidmore.edu
Phone: 518-580-5113
Office: Palamountain 239

Education:

• Ph.D., University of Massachusetts
• M.S., University of Florida
• M.S., University of Warmia i Mazury
• B.S., University of Warmia i Mazury
• B.S., Teachers Training College of English

Courses:

• IA 101 Introduction to International Affairs
• MB 214 Foundations of Marketing
• MB 317 Marketing Research
• MB 344 International Marketing
• TX 201B From Marx to Coca-Cola: Transitions in Germany and Poland
• MB 306 Foundations of Business in International Environment 

Research and teaching interests:

• Meanings and politics of food
• Ethics and marketing
• B-corporations and Alternative Business Models
• Social media
• Integrated marketing communication
• International marketing
• Teaching methods

Selected publications:

• Lepkowska-White Elzbieta, David Cohen, Amy Parsons & Ting Li (2026): Meanings of Food: The case of the US, China and India, Journal of International Food & Agribusiness Marketing, DOI: 10.1080/08974438.2026.2649864

• Elzbieta Lepkowska-White & Amy Parsons (2019) Strategies for monitoring social media for small restaurants, Journal of Foodservice Business Research, Vol. 22. Number 4, pp. 351-374, DOI: 10.1080/15378020.2019.1626207 

• Parsons Amy L. & Elzbieta Lepkowska-White (2018) 淪ocial Media Marketing Management: A Conceptual Framework, Journal of Internet Commerce, Volume 17, Issue 2, pp. 81-95

• Lepkowska-White Elzbieta (2017) 楨xploring the Challenges of Incorporating Social Media Marketing Strategies in the Small Restaurant Business� in Journal of Internet Commerce  Vol 16. Issue 3. pp. 323-342

• Lepkowska-White Elzbieta (2013) 楢re they listening? Designing online recommendations for today's consumers,� Journal of Research in Interactive Marketing, Vol. 7 Issue 3, pp.182 � 200

• Lepkowska-White Elzbieta, Amy Parsons, and Joanna Bialkowska (2012), 楢ttitudes toward Smoking among College Students in Poland and the USA� International Journal of Behavioral and Healthcare Research, Vol. 3, No. 1, pp. 55-69

• Lepkowska-White Elzbieta and Amy Parsons (2012) 楴ovel Teaching Approaches in Transitional Economies: A Case of Client-Based Learning in Croatia� Journal of the Academy of Business Education, Vol. 13 (Spring), pp. 1-14

• Lepkowska-White Elzbieta and Joanna Bialkowska (2011) 楾he Impact of Education and Legislation on Smoking Motivations� Journal of East-West Business, Vol. 17, No. 1, pp. 32-47

• Amy Parsons and Lepkowska-White Elzbieta (2009) 楪roup Projects Using Clients vs. Not Using Clients:  Do Students Perceive any Differences?� Journal of Marketing Education, Vol. 31, No. 2 (August), pp. 154-159

• Lepkowska-White Elzbieta and Amy Parsons (2006) 楿sing Client-based Learning in Undergraduate Business Education:  Do Learning Styles and Student Skills Make a Difference?� Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52

• Lepkowska-White Elzbieta, (2004) 極nline Store Perceptions: How to Turn Browsers into Buyers?� Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-4

• Lepkowska-White Elzbieta (2004) 楶olish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,� Journal of Global Marketing, Vol. 17, No. 4. pp. 75-92

• Brashear Thomas, Elzbieta Lepkowska-White, and Christian Chelariu, (2003) 楢n Empirical Test of Antecedents and Consequences of Salesperson Job Satisfaction Among Polish Retail Salespeople,� Journal of Business Research, Vol. 56, No. 12 (December), pp. 971-97

• Lepkowska-White Elzbieta, Brashear Thomas, and Marc Weinberger (2003) 楢 Test of Ad Appeal Effectiveness in Poland and the US: The Interplay of Appeal, Product and Culture,� Journal of Advertising, Vol. 32, No.3, pp. 57-68

• Page Christine and Elzbieta Lepkowska-White (2002) 榃eb Equity: A Framework to Build Brand Value in a Dot.com World,� Journal of Consumer Marketing, Vol. 19, No. 3, pp. 231-246 

• Lepkowska-White Elzbieta and Amy L. Parsons (2001) 楥omprehension of Warnings and Resulting Attitudes,� Journal of Consumer Affairs, Vol. 35, No. 2 (Winter), pp. 278-294

• Weinberger Marc and Elzbieta Lepkowska-White, (2000) 楾he Influence of Negative Information on Purchase Behavior,� Journal of Marketing Management, Vol. 16, pp. 465-482

• Swaminathan Vanitha and Elzbieta Lepkowska-White, Bharat P. Rao (1999) 楤rowses or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Interchange,� Journal of Computer-Mediated Communication, (Special Issue), Vol. 5, No. 2 (December)

Selected conference proceedings and presentations with 91传媒 students:

• Lepkowska-White E., Amy Parsons, B. Wong, A. White (2022) 淏uilding a Socially Responsible Global Community? B Corps on Social Media� AMA Global Marketing SIG conference: Global Marketing Strategies in Turbulent Times , Crete, Greece May 31 � June 3, 2022
• Lepkowska-White, E.; Wong, B., White, A. (2021) 37th Business & Economics Society International (B&ESI) Conference, "Marketing B-corps on Social Media," 37th Business & Economics Society International, online. June 14, 2021
• Lepkowska-White Elzbieta Amy Parsons and William Berg �18 淔ramework for Marketing with Social Media� Business & Economics Society International Conference, Cusco, Peru, January 8-11, 2018
• Lepkowska-White Elzbieta, Amy Parsons and Sarah Rinaolo�17 楥hallenges and Opportunities of Monitoring Social Media in Small Restaurants,� 19th European Association for Education and Research in Commercial Distribution Conference, Dublin: Ireland, 4-6 July 2017
• Lepkowska-White Elzbieta and Sarah Rinaolo �17 (2016) 楲ove and Hate Relationship with Social Media: The Case of Small Restaurants,� 揈uropean Institute of Retailing and Services Studies (EIRASS) Conference, Edinburgh, Scotland
• Lepkowska-White Elzbieta and Emily Kortright �15 (2015) 榃omen in Food Blogging: Merging the Worlds of Domesticity and Business,� Spring 2015 Academy of Business Research Conference, New Orleans, LA, March 25-26, Best Paper Award, Abstract in Conference Proceedings, p. 137, Best Paper Award
• Lepkowska-White Elzbieta and Emily Kortright �15 (2014) 楳eanings of Food: Conversations of American Women on Food Blogs,� Academy of Business Administration International Conference, Florence, Italy, August 6-9, Abstract in Conference Proceedings
• Lepkowska-White Elzbieta and Catherine Chang �13 (2014) 楩riend or Foe? Food in the Eyes of Young Consumers: The Many Perceptions of Food,� American Marketing Association Public Policy Conference, Boston, MA, June 6-9, Abstract in Conference Proceedings
• Lepkowska-White Elzbieta, Aylin Ceylan �12, Amy Parsons, Laura Kirchner �12 (2012) 楥oulda, Would, Shoulda: How Effective Are Web References in Print Advertisements? Academy of Business Administration International Conference, Munich, Germany (August), Full Paper, Winter ABA Reading Book
• Lepkowska-White and Mikhail Reutski �13 (2011) 楤randing Ecotourism: Case of Costa Rica�  Academy of Business Administration International Conference, UK (August), Full Paper Published in Winter ABA Reading Book
• Lepkowska-White Elzbieta, Aylin Ceylan �12, and Ali Shareef  �12 (2011) Addressing Adjustment Barriers: International Students at a Small Liberal Arts College  Academy of Business Administration International Conference,  London, UK (August),  Full Paper Published in Winter ABA Reading Book
• Lepkowska-White Elzbieta and Abby Goldenthal�10 (2008) 楾o Visit or Not to Visit?  Consumer Perceptions of Art Museums,� Academy of Business Administration International Conference, Paris, France (August), Abstract in Conference Proceedings
• Lepkowska-White Elzbieta and Abby Goldenthal �08 (2008) 楲earning to Survive in Times of Scrutinized Funding: A Comprehensive Model of Attracting and Satisfying Museum Visitors,� 5th International Conference on Small and Medium Sized Enterprises organized by Athens Institute for Education and Research, Athens, Greece, August, 2008
• Lepkowska-White Elzbieta and Kristina Powell �07 (2007) 楳arketing to Multiple Audiences: A Case of the Tang Teaching Museum at 91传媒, NY�  The Global Business and Economics Research Conference, Istanbul, Turkey, (August), Best Presenter Award
• Lepkowska-White Elzbieta and Jessica Samph �06 (2006) 楽erving the Millennial Generation: Advertising Appeals and Consumer Attitudes Towards Services,� 3rd International Conference 楢n Enterprise Odyssey: Integration or Disintegration� Zagreb, Croatia, (May), pp. 239-241

Awards:

• Outstanding Paper Award, Literati Awards 2020 Awards for Excellence, Emerald Publishing Limited, Lepkowska-White Elzbieta, Amy Parsons and William Berg �18 楽ocial Media Marketing Management: an Application to Small Restaurants in the US� International Journal of Culture, Tourism, and Hospitality Research Vol. 13 No. 3, pp. 321-345.
• Best Paper Award - Lepkowska-White Elzbieta and Emily Kortright �15 (2015) 榃omen in Food Blogging: Merging the Worlds of Domesticity and Business,� Spring 2015 Academy of Business Research Conference, New Orleans, LA, USA, March 25-26 
• Best Presenter Award - Lepkowska-White Elzbieta and Kristina Powell �07 (2007) 楳arketing to Multiple Audiences: A Case of the Tang Teaching Museum at 91传媒 College, NY,� The Global Business and Economics Research Conference, Istanbul, Turkey, (August)
• Fulbright Senior Scholar Fellowship, University of Zagreb, Summer 2007
• Multiple grants 

*91传媒 students are underlined