91传媒

Oprah Winfrey has included 91传媒 alumna Helena Yohannes� Limited Edition Holiday Lip Gloss Collection on her  

This year, Winfrey selection of noteworthy holiday gifts is giving special attention to Black-owned businesses, including co-owned and co-founded by Yohannes, a 2004 91传媒 graduate.  

淲e believe Black lives � and Black businesses � matter. So for 2020, most of my Favorite Things are from Black-owned or -led companies,� said Winfrey, a 2016 91传媒 honorary degree recipient and Commencement speaker, according to O, The Oprah Magazine. 

Inclusion on the coveted list caps a journey that has taken Yohannes from a refugee camp in Sudan, where she was born during the Eritrea-Ethiopian War, to Rochester and Saratoga Springs, New York, and eventually to work with some of the top names in the beauty industry, including industry veteran Bobbi Brown.

淭his is a moment of overwhelming love,� Yohannes said in a recent interview with 91传媒.  

Yohannes, who was a government major, said much of her positive spirit and self-confidence were planted and cultivated during her time at 91传媒. 

淚檇 certainly seen a lot moving from Eritrea to Rochester, New York, where I lived before coming to 91传媒, but I was still somewhat isolated from other people and perspectives. So I came to college wide-eyed, inspired � and unsure of myself,� she said. 淏ut 91传媒 is the type of place where you can do that, landing in a safe, creative community. It supported me as I came into my own and, quite literally, discovered my own beauty.�  

Yohannes said that evolving views of what real beauty entails, and her cosmetics talent, helped her to express her own identity as a Black and African woman while also forging lasting relationships at 91传媒.

淪oon, I was doing everyone makeup, helping everyone feel beautiful and developing friendships along the way. Years later my �91传媒 girls� are some of my closest confidants,� she said. 淥bviously where I landed it clear that I love cosmetics. But it was also about confidence � especially feeling like I, too, was capable of pursuing and succeeding in challenging academics. That 91传媒.�  

Today, Yohannes� �91传媒 girls� continue to support her and are often the first in line to purchase products from 2.4.1 Cosmetics.Yohannes has continued to carry forward a similar spirit of support with others: Recently,Yohannes accepted an invitation from current student and aspiring entrepreneur NovilhelhaMoleni �21 to speak during a91传媒 Women in Business Club meeting.  

Sharing lessons and discoveries from her life and career with budding business leaders, one expression rose to the top:

There no clear path or template for life. But your North Star has to be faith. Believe that the dream sewed in your soul is far greater than anything you can ever dream of for yourself.� 

Since launching 2.4.1 Cosmetics in July 2019, Yohannes and her business partner and identical twin sister, Feven, have quickly gained the attention of several powerful women in their industry in addition to Winfrey. 

This summer, beauty veteran that she would be mentoring the women. And 2.4.1 was recognized as a by the Zoe Report, founded by fashion icon Rachel Zoe.  

on Nov 6, 2020 at 6:54am PST

celebrating their dedication and decision to work multiple jobs and take a longer road to launch because they wanted to own 100% of their business.

2.4.1 Cosmetics products are available for purchase and the specialty collection featured in Oprah Favorite Things is also